Discover: Recruiting Gen Z Starts with Understanding Gen Z: How Build California Is Reimagining Construction Workforce Development
9:10 am - Tuesday 1st December 2026
- Challenging traditional workforce attraction strategies by researching how Gen Z explores careers, identifying the factors that influence career decisions, and reshaping industry outreach to align with the expectations of the next generation
- Moving beyond awareness campaigns by engaging more than 58,000 students through social media, school partnerships, career exploration, jobsite experiences, and one-to-one career coaching that guides young people from curiosity to career readiness
- Helping employers build stronger talent pipelines by addressing misconceptions about construction careers, preparing candidates for industry expectations, and connecting workforce-ready talent with training opportunities, apprenticeships, and industry employers
